This thesis examines the conception and composition of architecture, and the position of

architectural presentation and denotation in the context of digital technology and mass media. It positions architectural composition within the technological events at the beginning of the 1990s, when personal computers and software became widely available, and the World Wide Web (W3) standards established the Internet as the predominant technology for society and culture at large, as well as business and commerce. It aims to explicate how digital technology intervenes in the disciplinary practice of architecture, with its algorithmic processes as an independent, substantive, discursive layer that superimposes its own distinctive logic and operative modalities, in contrast to

the ideal of technology being transparent and invisible. It confronts digital algorithmic technology as a means for both extending and optimizing human physiology and intellect, and interjecting compelling discursive capacities. Thus, this thesis theorizes about the “apparatus-centricity” in the conception and composition of architectural work.